NBC needed a unified, national brand that embraced the hyper-local identities of their affiliates. We traveled the country for two years making dozens of films that brought the brand together.

Case Study: A City of Stories

Brand: On Air Graphics

Step One – Humanize anchors. MoPro created multiple vignettes for each on air talent in every market. From anchors to weather, sports and street teams.

Anchor: Colleen

Anchor: Susan

Anchor: Yvonne

Step Two: A campaign that highlights the local color of each market (the people) that includes the NBC talent.

I Am: Connecticut

I Am: LA

I Am: Chicago

I Am: NY

I Am: San Diego

Poptart Sprinkle

Sylvester Manor

Meat Hook

NY Minute


Nap Time

The Saratoga Chain Gang Pigeons

Skip Engblom


Miracle League

Original Content, TV: I Am LA

Original Content, TV: Black History Month

Original Content, TV: Green Week