NBC needed a unified, national brand that embraced the hyper-local identities of their affiliates. We traveled the country for two years making dozens of films that brought the brand together.
Case Study: A City of Stories
Brand: On Air Graphics
Step One – Humanize anchors. MoPro created multiple vignettes for each on air talent in every market. From anchors to weather, sports and street teams.
Step Two: A campaign that highlights the local color of each market (the people) that includes the NBC talent.
I Am: Connecticut
I Am: LA
I Am: Chicago
I Am: NY
I Am: San Diego
The Saratoga Chain Gang Pigeons
Original Content, TV: I Am LA
Original Content, TV: Black History Month
Original Content, TV: Green Week